Promotions Manager

We are looking for a Promotions Manager to join our team.

The primary purpose of the Promotions Manager is to lead, drive and define the promotional and rewards offering and loyalty proposition for all player segments within Greece. Taking ownership of the promotional strategy and the commercial performance of our activity.

Focusing on creating engaging promotions that drives player retention and overall satisfaction whilst maintaining business KPIs.

• Support with the creation and implementation of the promotional strategy to deliver OKR and KPI targets for the business

• Create the monthly promotion plans for headline activity across Sports betting and iCasino

• Budget Management: Oversee and optimize the Retention budget allocation to maximize ROI and achieve performance targets.

• Set up and manage a small but high performing team of executives, with a focus on training and development

• Track the performance of incentives and campaigns against objectives

• Identify opportunities for growth within the customer base and for cross-sell across Sports betting and iCasino

• Implement test and learn processes to feed into planning and campaign development

• Understand the customer base to create targeted plans for all cohorts which optimise retention to ventures

• Enable your team to deliver promotional plans for our customers in a timely manner

• Create best practices for team to reduce errors and minimise customer contacts to CS

• Leverage the portfolio of promotional templates of top performing mechanics for rapid implementation with minimal effort

• Ensuring plans are budgeted for and track spend on daily basis, making tweaks as needed

• Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined-up customer experience and compliance with regulatory and responsible gaming requirements across all offers

• Influence others to develop the rewards tooling for your team

• Collaborate with other marketing functions to maximise exposure for headline activity

• Ensure content recommendations are prioritised accordingly and maximise effectiveness

Skills & Behaviors

• Amazing people leader, driving high performing teams

• Commercial marketer with a good understanding of P&L performance and leavers

• Promotion expert with experience delivery and optimizing through test and learn agendas

• Strategic mindset with experience in developing strategies for commercial and customer growth

• Knows our customers and how to engage them with tactical campaigns

• Analytical and data driven

• Excellent collaboration, with drive to getting things done

• Focused on organizing and planning

• Strong attention to detail

• Fluent Greek speaker and excellent communication skills in English

Experience Required

• Experience of implementing promotional retention strategy on Sports betting and iGaming  

• Relevant B2C Gaming experience within a multi venture operation

• Hands-on experience with  Martech  CRM systems

• Commercial experience

• Line management experience

Why Join Us:

💸 A competitive compensation package combined with additional benefits.

💻 Hybrid working model.

🏥 Private Insurance for you and your family.

🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.

📚 An extensive training program upon induction and throughout employment.

🚀 Exceptional opportunities to learn and develop in a multinational environment.

🌎 Prospects for professional growth both locally and globally.

About Us
Bally’s Intralot is a newly formed company created through the combination of Intralot and Bally’s International Interactive, positioning the group as a top iGaming operator and a leading global provider of lottery solutions.

Operating at the intersection of technology, regulation, and entertainment, Bally’s Intralot has a strong presence across digital gaming markets, including lottery, iLottery, and sports betting. The company is uniquely positioned to capitalize on global growth trends driven by digital adoption and the expansion of regulated gaming markets worldwide.

At Bally’s Intralot, we Win as One, are Powered by Curiosity, bring Fun with Purpose, Embrace the Possibility, and always Guard the Game.

Equal Opportunity Employer: 🌈 We celebrate diversity and are proud to be an Equal Opportunity Employer. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition, disability, or any other protected status. Our premises in Paiania, Attica, are accessible to individuals with disabilities. Join us in shaping the future of gaming and lottery solutions!