Acquisition Campaign Manager

We are looking for an Acquisition Campaign Manager!

The primary purpose of the Acquisition Campaign Manager is to drive customer acquisition by leading and executing operational strategies to activate audiences across direct marketing channels. This involves meticulous planning, effective audience segmentation, and strategic content development to convert database leads into depositing customers. The role also requires documenting and optimizing omni channel marketing processes, analyzing campaign performance, and continuously improving operational efficiency.

• Strategy Development: Develop and implement overall performance marketing strategies, across Biddable media (PPC, paid social, display, etc.) and Affiliates, aligned with the company's goals in iCasino and Sports Betting.

• Budget Management: Oversee and optimize the budget allocation across various media channels to maximize ROI and achieve performance targets.

• Vendor and Agency Management: Manage relationships with external vendors and agencies, ensuring they deliver quality services and contribute to the overall performance goals.

• Performance Analysis: Analyze performance metrics and KPIs for different biddable media channels to identify areas of improvement, growth opportunities, and challenges.

• A/B Testing and Optimization: Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously optimize campaign performance.

• Collaboration with Creative and Brand Teams: Work closely with the creative and brand teams to align messaging and visuals with performance marketing efforts, ensuring a joined-up customer experience and compliance with regulatory and responsible gaming requirements across all offers

• Data-driven Decision Making: Utilize data insights and market research to make informed decisions, drive marketing initiatives, and adjust strategies as needed.

• Affiliate Program Strategy and Management: Develop, execute, and manage the affiliate marketing program, monitoring performance to drive revenue growth.

• Stay Updated on Industry Trends: Keep abreast of industry trends, new technologies, and best practices in performance marketing and biddable media, and apply relevant insights to enhance the marketing efforts.

Skills & Behaviours

• Performance Marketing Expertise: In-depth knowledge of performance marketing channels, such as PPC, paid social, display, and app marketing.

• Bid Management Experience: Familiarity in bid optimization strategies and tools to maximize ROI.

• Data Analysis Understanding: Familiarity with data analysis tools and platforms to interpret campaign metrics effectively.

• Budgeting and Financial Management Experience: Ability to manage marketing budgets and allocate resources efficiently.

• Communication: Excellent communication skills to effectively convey strategies, ideas, and results to team members and stakeholders.

• Analytical Thinking: Strong analytical skills to interpret data, draw insights, and make data-driven decisions.

• Problem Solving: Capacity to identify challenges and devise innovative solutions to improve campaign performance.

• Time Management: Effective time management skills to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.

• Adaptability: Flexibility to adapt to changing market conditions, algorithms, and industry trends.

• Excellent communications Skills in Greek and English

Why Join Us:

💸 A competitive compensation package combined with additional benefits.

🏥 Private Insurance for you and your family.

🏢 Modern facilities, parking inside, enticing restaurant and corporate bus.

📚 An extensive training program upon induction and throughout employment.

🚀 Exceptional opportunities to learn and develop in a multinational environment.

🌎 Prospects for professional growth both locally and globally.

Equal Opportunity Employer: 🌈 We celebrate diversity and are proud to be an Equal Opportunity Employer. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition, disability, or any other protected status.